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Showing posts with label regenerative medicine industry. Show all posts
Showing posts with label regenerative medicine industry. Show all posts

Friday, January 4, 2013

2013 Biotech Showcase Cell Therapy and Regenerative Medicine Presentations #BTS13

 

While the Alliance of Regenerative Medicine has published a list of presentations by its members, this is not inclusive of all sector-related presentations so we've made our own list.  In case it is useful, here is our schedule of the 2013 EBD Biotech Showcase cell therapy and regenerative medicine presentations.

Downloadable versions:
    http://bit.ly/Z4sYeO (Excel)    http://bit.ly/VIVW2s (PDF)

Text version:

Monday, January 7, 2013
  Room Hearst - Track A
  10:00  Adaptimmune

  Mission Room II - Track C
  09:30  International Stem Cell

  Powell Room - Track D
  09:00  Cryoport

Tuesday, January 8, 2013
  Hearst Room - Track A
  15:00  TissueGene

  Mission I Room - Track B
  09:15  DC Prime
  10:00  MaxCyte
  10:15  Capricor
  10:30  Juventas Therapeutics
  11:00  PharmaCell
  11:15  DiscGenics
  11:30  SanBio
  11:45  Histogenics
  13:45  RhinoCyte

  Mission Room II – Track C
  10:00  Avita Medical 
  16:30  ViaCyte

  Powell Room - Track D
  10:00  Advanced Cell Technology
  10:30  ReNeuron Group
  11:00  Q Therapeutics
  11:30  Cytori Therapeutics
  13:45  Organovo
  14:15  Shire Regenerative Medicine
  14:45  Tigenix
  15:15  Athersys, Inc.
  15:45  Neuralstem
  16:15  Amorcyte

Wednesday, January 9, 2013
  Hearst Room - Track A
  10:30  TVAX Biomedical
  15:45  Aderans Research

  Mission Room I - Track B
  15:00  America Stem Cell
  15:15  Auxocell Laboratories

  Powell Room - Track D
  10:30  InVivo Therapeutics
  16:15  Medistem

I hope to see you there.

--Lee





Friday, June 11, 2010

The changing face of PR and why it matters to regenmed

This may seem a little off-topic for those who don't know me but for those of you who do, you'll know this is a little mix of many of my primary loves - cell therapy/regenerative medicine, communications/public relations, social media, and all things internet/technology.

This is a reprint (with permission) of an article I was invited to write for the 2009 World Stem Cell Report.

______________________________________________________________________

If you’re breathing, you’re in PR [1]
Some Do’s and Don’ts and 2.0s for orgs/co’s in cell therapy & ReGEN


You may be one of them. The scientist who can’t get the job or promotion you want. The company not securing customers fast enough. The investigator not finding collaborators. The company not finding quality employees. The company failing to secure much needed investment. The big company not effectively penetrating new, niche markets like cell therapy-regenerative medicine. The executive or investigator not getting the speaking invites to create the buzz needed to help move things forward.

Whatever the challenge, consider a healthy dose of marcom. [2]

Ok, I’m biased and it certainly isn’t a single panacea for all these problems, but seriously. A good profile (personal or corporate) – built from a solid reputation and strong relationship network – can help address almost any challenge you or your company is facing.

INTRODUCTION

I know. You don’t believe me. Humor me and answer this one question. If you could double the number of people that know about your company or technology, the number of people that learn, hear, or read something about your research, product or service in the average 30–day period, and/or the number of people that interact with one of your employees or colleagues every week, would that – on the whole – likely help or hinder you in addressing at least some of the primary challenges you are currently facing?

See where I’m going with this? Even if your challenges are deeply scientific or technical, is it possible to imagine that if only you knew the right person …?

Your existence depends on human interaction. Your success depends on how well you interact and the impressions you make. The impressions are not solely or even primarily driven by the brilliance of your technology or the compelling weight of your data. This is likely more true than you may think. For those of you who have read Malcolm Gladwell’s book, Blink, you will appreciate just how much people’s perceptions are influenced not by logic, data, or comprehensive consideration but by the judgments of the subconscious in a matter of seconds.

The PR (public relations) I discuss in the following pages is not spin and it’s not advertising. It’s about establishing and maintaining relationships that result in profile among your various kinds of constituents be they your collaborators, peers, investors, employers, employees, customers, or potential strategic partners.

Successful people and companies use effective PR to create relationships, turn them into interactive networks, and then leverage them to help solve the challenges they face.

This has always been true. What are so radically changing today are the tools which people and companies can now employ to conduct effective PR, create relationships, and build networks all at a fraction of the cost, with greater returns, and performed by individuals or small companies not previously capable of affecting global impact. These tools are, of course, online.

A successful strategy for PR is now increasingly determined by how well online tools are employed to engage in conversation, create relationships, and build profile.

As it turns out, there are, in my opinion, too few people in this industry who, as yet, understand the power of PR and fewer still who understand the potential of web2.0 to change their fate.

What I will share with you in the next couple pages is:

1. why if you’re breathing, you’re in PR - if you can’t avoid it (and I don’t recommend you try), you should learn to embrace it;

2. the cost of dodging the embrace; and

3. how you can embrace it.


POINT #1: YOU’RE IN PR. REALLY.

There are a zillion reasons why you underestimate the importance of PR in your career or to your company. There are a zillion other reasons why you think online social media is irrelevant to what you do. Let’s look at five.

1. My company is a research-based, early-stage company conserving burn-rate, with few employees, and nothing to sell. Ergo we don’t have a need for PR stuff like marketing, communications, or profile building.

There is nothing new but certainly nothing outdated in the adage: Everyone is selling something.

Don’t pretend you have no one to impress, you have nothing to sell, or that content is the only thing that impresses in the science business. If you thing you have nothing to market, you just haven’t figured out what it is yet.

Are you looking to recruit quality people? Do you anticipate needing to find and impress new investors sometime this year or next? Would you be interested in engaging in discussions from parties potentially interested in licensing or acquiring some of your IP? Are you looking to impress potential academic or corporate collaborators? Do or will you need to recruit patients for a clinical trial? Do you need to start educating doctors about the potential of your therapeutic or engage them in giving advice about your trial or product? Would you benefit from increased government funding for cell therapy and regenerative medicine? Do you believe there are policy changes that could be made that would benefit this industry?

A better profile and a wider network of contacts can’t help but help you address these needs. If you have anyone to impress (and everyone does), then you need to be talking with them. Will a bigger and better profile hurt your efforts to find good employees, seduce investors, recruit patients, identify collaborators, secure partners, etc? It’s hard to imagine how.

At the very minimum, as a member of the life sciences industry you have an obligation to get out of your lab and communicate to the world around you about the science you are so passionate about. As President Obama encouraged in his address to the April 27, 2009 National Academy of Sciences [3]
, we all have a duty to do a better job of engaging the people around us in a discussion about the importance of science and the science we’re doing.

2. My company is a big, public, multi-national company with departments that handle marketing, communications, PR, and advertising. Ergo I don’t need to pay attention to these things because they do that.

Firstly, unless you have tenure, chances are between now and retirement you may want/need/be recruited for another job. A strong, personal “brand” (profile) is certainly a huge asset in terms of ensuring you are successful in finding that job and negotiating the right remuneration.

Secondly, if you are ever let out of the lab/office or given internet access, you have the capacity to (and likely already) influence your company’s profile and brand. You are either complementing or distracting from your company’s primary messages and brand.

Thirdly, if you care about your company’s success, don’t assume your company’s department or external marcom firm is doing what needs to be done. Investor relations, marketing and communications firms or departments may be good at investor relations, marketing, and communications but that doesn’t necessarily mean they are good at the kind of profile building that is going to attract and support meaningful business development opportunities or potential investigators, customers, licensees, collaborators, employees, or clinical trial patients.

Finally, too many big companies haven’t yet figured out how or how to successfully use Social Media. If you’re using Social Media (e.g., Facebook, Twitter, FriendFeed, Digg, etc), you might be able to play a leadership role in being the face of your company on these platforms – just don’t do it without permission!

3. My company is a science-based company with a technical sale to scientists who are not receptive to glitzy marketing, advertising, PR, and-the-like. Ergo there is little ROI on spending money on these kinds of things. We don’t “do” marketing.

You may be in a company that believes putting out press releases is an unnecessary distraction from the business of science; or the company that believes that communications is something done only big companies, public companies, stock hustlers, or companies with something to sell.

Wrong. First you’re working on the assumption that all marketing looks like a drug ad.

Second your target audience is human. Humans are susceptible to having their perceptions influenced via all the usual means. Even if you don’t want to look at it so crassly, you would have to agree they are susceptible to forming more positive impressions of your company or product if information about it is available, packaged nicely, and easily accessible. You would also have to agree that any impression or sale is easier to make when there is a personal relationship/contact.

Your network is one of your most valuable assets to you and to your company. Building a global network and industry profile is marketing under what ever name you want to call it.

4. All this web 2.0 and social media stuff is for tech geeks and kids. They are not my target market and don’t have a critical mass of the kinds of people I need to building profile among.

Let’s assume for a moment, this is true. If you’re looking to be an attractive employer to potential, young employees you may want to reconsider.

Secondly, young people grow up and become industry leaders and executives. Is it too early to start shaping their perceptions?

Thirdly, there is the occasional executive that is actually occasionally influenced by input from their younger employees. I know – it’s crazy!

Furthermore, it’s not true. For example, I have a very high percentage of c-level executives on my LinkedIn Cell Therapy Industry Group, Jim Till who proved the existence of the stem cell in his ground-breaking nature paper in 1963, is an active poster on Twitter, and the average age of social media users is much older than you believe - check your data.

5. Twitter-schmitter. Today’s social media sites are tomorrow’s relics. They’re all hype when they launch and then they fall out of favor and are no longer useful. I’m a serious business professional with no time or need for these gimmicks that have no real business applications or executives like me on them.

If you think LinkedIn, Twitter, or Facebook (my three favorite and most used social media sites) are not going to be around and successful for long enough to have a real impact on your business, you’re definitely one to bet against the odds.

If you think serious business is not being done and useful business connections being made on these sites (see the last paragraph in the point above), you’re dead wrong. I’ve found customers, employees, and collaborators for my customers using social media in addition to getting them speaking engagements and highlighted in publications.

The point? Everyone has some kind of PR (marketing, communications, profile building, networking, advertising, community participation, publishing, speaking, etc) to do. Your potential audience, network, and impact are all much bigger than likely believe to be true.

My guess? You have more than likely significantly underestimated the value of engaging in PR. And, you have likely significantly overestimated the time and financial cost of engaging in PR.

That brings me to Point #2.

POINT #2: THERE IS A REAL COST TO YOU AND YOUR COMPANY IN PRETENDING YOU DON’T DO OR NEED TO DO PR.

All I should really have to do here is refer you back to point #1. The benefits of engaging in PR are the costs for not. Nevertheless, I will briefly expound.

Your next job, employee, collaboration, investor, customer, patient, etc will be influenced by the profile of you and/or your company. While your CV – comprised of its peer-reviewed publications, presentations, and collegial references – is still an important driver in people’s perceptions in our industry what often makes someone or some company stand out among the others (perhaps even imperceptibly) is the overall profile one has created. One’s profile is increasingly judged online.

That brings me to revise Point #2 to the following:

There is a real cost to you and your company in pretending you can/should ignore the PR power of web2.0’s social media.

I’m going to steal now from my October 2008 blog posting on the subject.
[4]

Only a few minutes ago (relatively speaking in the passage of time) most companies didn't think they needed to have a website or a domain name strategy. This seems as foolish now as ignoring social medial will seem in a few minutes from now.

In 1995 - a mere 14 years ago - I was a young associate in a downtown law firm making a pitch to a skeptical management committee at a weekend retreat that the firm needed a website and an email "system". It was not an easy sell. They "knew" lawyers would never send their own emails and certainly not use it to communicate with clients. Similarly they were convinced a website would likely not bring in any new clients and existing clients would not likely find a website useful.

How quickly they were proven wrong.

We are at a similar technological threshold. Most companies are ignoring the importance of "social media" to their corporate strategy. Most consider using social media an unnecessary "luxury" in exactly the same way websites, domain names, and email were considered by people in their positions only a few years ago. They do not understand how social media is already changing the way they do business, the importance of staking position/profile early, nor the pain they will feel in the very near future for having failed to be proactive in building and leveraging online communities.

This is very understandable. In times of fiscal constraint one tends to focus on that which hurt you yesterday or causes you the most pain today. Nonetheless, the companies that will succeed tomorrow are looking at tomorrow now and preparing for it. Tomorrow's mainstream business activities involve social media as much as today's involves website and email.

For those thinking that this will be true only for businesses that deal direct with the retail consumer, they’re dead wrong. If you have a constituency that you need to keep informed about and actively engaged in your company, then this applies to you. Whether its business (B2B) customers, investors, media, patients, recruits, employees, or collaborators, they are online and engaging in social media. If you're not there, they're listening to and engaging with someone else.

LinkedIn now has 42 million members with 1,945,047 members who identify themselves in biotech, pharma, or healthcare. Some 300,000+ of them are in biotechnology. There are 293 biotechnology groups in LinkedIn and 375 biotechnology groups on Facebook. The LinkedIn cell therapy industry group has 400+ members engaging in active discussions and exchanges of information in the public forum and using the platform to make and strengthen connections offline.

Bottom line? There are so many different kinds of social media out there that can be used to reach so many different kinds of audiences at a fraction of the cost of traditional media that it's just good business to figure out how to use it to your advantage. In fact, you may be feeling the pain of ignoring it already and just don't know it...

Which brings me to point #3.

POINT #3: WEB 2.0 HAS PUT THE ABILITY TO DO EFFECTIVE, LOW-COST PR IN YOUR HANDS. THERE ARE NO MORE GATEKEEPERS.

The internet has blown the sense of community up and redefined it. Gone are the days when it was feared the web would destroy “community”. Instead web 2.0 is all about creating more and larger communities than we ever thought possible eliminating all kinds of barriers and cutting across all kinds of definitions.

It used to be (before web 2.0) that corporate profile, marketing, communications, PR, advertising was all quite carefully controlled by managing the one-way push of information to the open receptacles we called “readers” or “audience”. If you wanted a global profile, you needed a global PR firm.

Just like the internet has taken the magic out of the business of travel agents, web 2.0 has forever changed the grip that marketing, communications and PR firms had on the business of managing global corporate profiles. Similarly, a global profile is no longer only the purview of companies sufficiently large to retain the services of such firms or have big, internal PR departments.

Just as the information on how to build long-range missiles is no longer the exclusive domain of rocket scientists, with the empowering tools of web 2.0, successful marcom can now be effectively done by subject-matter experts who are not big-budget marcom professionals.

It’s why newspaper are dying and bloggers are thriving. It’s why small companies are building niche profiles that beat out their Fortune 500 competitors. It’s why startups can have a global profile in weeks on next-to-no budget.

All of that is a rather lengthy introduction to primary point of this article:

In this new world of interconnectedness and easy-to-access information, it is easier than ever for everyone and anyone to influence the profile of a company and what it is offering to the world. That’s the good news. The bad news is that you are expected to. All of which leads to one not-so-original observation of the impact of web 2.0 on companies.

If you’re breathing with an internet connection, you can and should have significant and immediate impact on the awareness and perceptions of your company among people around the globe.

If you’re not creating global awareness and positive perceptions, it may be assumed you’re terminally short of breath.

Like it or not. You can’t help it and you certainly can’t avoid it. And the people forming these perceptions are not just the potential customers of companies with something to sell – they’re current or potential investors, partners, collaborators, patients, purchasers, journalists, regulators, policy-makers, employees, employers, etc.

LIGHTS, CAMERA, ACTION

So what can you do to begin leveraging the power of the PR tools at your fingertips and turn a bungalow profile into a chateau; a respectable list of contacts into a vibrant, enviable network of relationships?

10 Ways to a Better Profile for RegenMed and Cell Therapy Organizations

I’ll start with some rules that apply regardless of the PR platform you’re employing (e.g., traditional ones like conference presentations or journal publications or web2.0 ones like blogging or social networking).

1. You need to have a communications strategy and then mandate and empower your people to communicate your message/story to your audiences.

This doesn’t have to be complicated. It’s about defining your primary/secondary audiences, messages, keywords, and tactics to accomplish your primary/secondary goals.

2. Talk about what you’ve done not about what you’re going to do.

It is very rare that news about what you are going to do is really newsworthy. Don’t be tempted to put out a press release that’s not news just because you haven’t put one out in awhile. For example, a press release that your executive is going to speak at a conference is not news unless they are presenting new data or they are the keynote at the biggest conference of the year. That doesn’t mean you can’t post it on your website or let your network know in other ways but the press release should be used judiciously.

3. Make sure you tell the market story not just the science story. Similarly, be clear about what problem your technology solves not just how brilliant it is.

4. Be upfront about the limitations of your product/service. Don’t try to pretend you have the perfect product/service. Don’t try to be everything to everyone – defining who you are (your company and its product/service profile) is just as much what about what it is than what it is not.

5. Avoid the temptation to promise when you will do something by (e.g., begin or end your trial, submit your IND, launch your product, etc) unless it’s the subject of a contractual obligation. There are too many unknowns that may prevent you from meeting the expectation you created. The ensuing disappointment will hurt your profile and perceptions of your company and its product/service and management.

6. Don’t over communicate your regulatory interactions with the FDA – this is one area where the less said is often better.

7. Wait on that hiring announcements just a little while. It’s critically damaging to put out a press release that now has a very, long online life outside of your control announcing the hire of a key executive only to have him/her not last beyond the first few weeks.

8. Understand that communications, marketing and profile building are very different from advertising. Act accordingly.

9. Value the untapped potential of your existing customers and prospects to spread your gospel.

One of the real discoveries from social media is the alarming willingness of people to zealously proselytize on behalf of companies and products win which they believe. Find ways to actively engage them in doing so.
[5]

10. Engage online.


The 8-step Plan to Enhance your Online Profile and Network

1. SEO.

If you’ve decided your profile matters, then your online profile really matters. The fastest way to an impressive online profile is Search Engine Optimization. There are a lot of tricks up the SEO tricksters sleeve and I’m not about to give them all away but suffice it to say that SEO is a multi-pronged attack and there are many arrows in the quiver each with a different use to the same end: higher rankings on the major search engines = increased traffic to the website = greater profile = whatever your end goal is (sales, investors, collaborations, changing the world, etc).

2. Listen & Monitor.

Whether you employ Google Alerts, Twitter search tools, or simple subscriptions to topical news services or blogs, there is a lot of content and discussions being added to the internet every day. You will likely be amazed how much (or how shockingly little) your company and product/service is being discussed and who is behind the discussions. Listening to and reading what’s going on the internet will get you intel about your competitors, new ideas for potential products or studies, new leads for potential collaborators or customers, etc.

3. Follow/Subscribe.

Find your favorite content providers, writers, resources, publications, etc and follow or subscribe to the content their pushing out and discussions they are leading.

4. Join

There’s no harm in joining. People join for all different reasons. There’s no problem in being an observer. In fact it’s likely best you just observe for a while after you join to assess the flavor of the group and discussion so when you do participate you don’t offend.

5. Participate

Once you’re comfortable, start to participate. Engage in discussion, exchange information, and above all make sure you are providing value to the other participants not just talking about yourself. This will be punished.

6. Connect (yourself and others)

There’s a reason why these are called online networks or communities. Use them to connect with people not just for the sake of building a bigger ‘friends’ list but because you have something in common and want to begin building a relationship.

7. Create

Be original. Create something of value you can share. That might just be facilitating a channel in which 3rd party information is exchanged. It might be you writing original content. It might be facilitating introductions.

8. Enjoy and don’t offend.

Most importantly find the online networks that you enjoy, that give something of value to you, then contribute value in return and ensure you don’t offend the rules. Nothing slaps harder than an online, viral slap from a community you’ve offended online.
[6]

CONCLUSION

Don’t pretend you have no one to impress. Everyone needs to engage in PR.

Even in the business of science, man cannot live on data alone. You need more than just solid content to affect the kind of impressions that will be critical to your success. Don’t let your data or career speak for itself – it can’t talk.

Web 2.0 has made it exponentially easier – if not expected - to engage in PR and profile building.

What’s missing from this article is the web 2.0 tools I’d recommend you use to put the 8-step plan in place. For that, watch here for further blog postings on the subject. See what I did there?



[1] In this article, I use “PR” not to mean “public relations” as you may have come to understand it used but rather simply to mean any kind of relating to the public via marketing, communications, writing, profile building, networking, advertising, community participation, publishing, speaking, proselytizing, lobbying, etc. It’s a not-so-dirty little secret that we all do it in one form or another or several all at once.


[2] Marketing & communications


[3] See http://www.youtube.com/watch?v=k5-MgZD5IMc at around the 30 minute mark.

[4] Oh, I haven’t mentioned my blog? It’s at http://www.celltherapyblog.com/. Of course if you are a subscriber, this will be a refresher. For those who haven’t read this on my blog, you would have benefited from reading these same thoughts back in October 2008 if you had been a blog subscriber, or if you followed me on Twitter (I’m @celltherapy) or if you were connected with me on LinkedIn (http://www.linkedin.com/in/celltherapy). I’m just saying…


[5] One the flip side these same people will use these same tools to punish companies mercilessly for offending them or the rules of social media.


[6] Just ask Johnson & Johnson about the power of mommy bloggers. Look it up.





Wednesday, May 5, 2010

Google to Invest in Regenerative Medicine

While the US government prints money to shore up failing and broken business models which no one likes but are considered simply too big (not too important or significant or even useful) to fail, Google is making money and investing it in start ups who expect nothing less than to create "disruptive, even world-changing technologies".

No suggestion here that GOOG is being altruistic, just that this is the way the new entrepreneur and investor class thinks. Opportunity and money are to be found in technologies that improve the way we live, work, play, eat, and think... and perhaps even improve the world.

To Google Ventures this has already meant wind farms, carbon emission reduction systems, green vehicles, and medical cures. To former Microsoft chief scientist Nathan Myhrvold and his high-level think tank, Intellectual Ventures, this means creating TerraPower - a company intending to revolutionize the nuclear power by developing reactors run on waste uranium - and also actively looking at regenerative medicine technologies.

Having formed the fund a little over a year ago, Google is only now starting to make a splash with the fund. Officially the fund has no specific industry focus saying on the Google Ventures website FAQ:
We are interested in a wide range of industries, including (but not limited to) consumer Internet, software, hardware, clean-tech, biotech, health care and others. First and foremost, we're looking for entrepreneurs who are tackling problems in creative and innovative ways, with the potential for significant financial return.
Unofficially and yet not so quietly, Google has named a few broad areas of interest. An article in Monday's New York Times quoted Google Ventures' managing partner, Bill Maris as saying that while they were not going to name particular investment themes, a few broad ares of interest include:
regenerative medicine, bioinformatics, cloud storage, companies that use large data sets, online monetization and mobile.
There it is. Regenerative medicine right there front and center.

In typical Google tradition, Maris, who looks all of 30 years old on the website, has a successfull and multidisciplinary track record. He was involved in founding Web hosting pioneer Burlee.com (now part of Web.com), where he built much of the key computing, network and technological infrastructure.Prior to that, Bill was a biotechnology and healthcare portfolio manager for Stockholm, Sweden-based Investor AB. Bill’s background also includes research at the Duke University Medical Center, Department of Neurobiology.

Google Ventures is said to be aiming at investing about $100 million a year. Any portion of that for regenerative medicine is more than welcome.

While traditional VC money remains reticent to back RM in any signifant way, Google's move confirms a trend we've been seeing and talking about at the Cell Therapy Group for the past 12 months or so. The multinational lifescience, biopharmaceutical, and healthcare companies along with strategic investors all now have regenerative medicine on their radar. They are all quietly and not-so quietly developing internal and external regenerative medicine strategies.

Please join us in welcoming regenerative medicine to the radar screen. It's bound to be an exciting ride ahead.

Monday, February 2, 2009

How many cell therapy products are in development? Simple question, no?

I have touched before on the nomenclature issues related how we 'define' this industry. Is it cell therapy, regenerative medicine, etc? To some it might seem 'merely semantic' but we all know how difficult it is to communicate something that is really not well-defined. To the extent we need to enhance the profile and understanding of this sector in the world outside it, the better we define the industry the easier it is to communicate. Similarly troubling is the lack of good data regarding the size of the industry. How many companies and/or products? What are the revenues? A broader consensus on how to define the industry can only help us in our dialogue with investors, partners, policy-makers, regulators, etc.



There are somewhere between 225 and 325 companies globally with at least one cell therapy on the market or in development (clinical and pre-clinical). On that much there is a fairly general consensus.

But that allows for a fairly wide margin of error and confidence in the data only gets shakier from there. There is little consensus on the companies that are on that list, the types of products they have, or the status of those products. If one draws the circle broader to include regenerative medicine products, tools, and reagents, the number of companies reaches >650 thus exaggerating the lack of clarity.

In previous posts here I've talked about the number of cell therapy products I believe are currently the subject of industry-sponsored clinical trials globally (and this post will address the topic in more detail). I've also addressed the fact that there is a lot of misconception in the industry regarding particularly the number of products in late-stage, industry-sponsored trials. In large part this is because there is a real lack of complete and reliable sources for this kind of data.

One of the oft-cited sources for this kind of information is www.clinicaltrials.gov. I thought I'd put it to the test. Here are the results of my admittedly rudimentary analysis:

If I type in cell therapy (no quotes) as the only search term, I get 14,022 trials in the search results. When I refine the search by selecting only those funded by 'industry', this narrows it down to 3,817. If I refine it further to include the term 'cell' in the 'intervention' field, this narrows it down to 1,827. A % of these do not involve cell therapies.

If I type in "cell therapy" (with quotes) as the search term, I get 132 trials. Almost all these I would define as cell therapy. When I refine this search to include only those funded by 'industry', I get 32.

In another search I looked for currently open studies, employing 'biologic' as the 'intervention', selected 'industry' as the funding source and searched for the phrase "cell therapy" (with quotes). This produced 6 studies all of which are cell therapy studies.

My next search was exactly the same but with "stem cell" (with quotes) as the search phrase. This produced a list of 19 studies including many of the previous nine but also at least 2 studies I would not define as employing a cell-based therapy but rather another type of biologic.

Using all the same search parameters except typing in the words 'cell' and 'therapy' (without quotation marks) in the search field produces 144 results but a high percentage are not what I would define as employing a cell-based therapy but rather other types of biologics (e.g., Rituximab, Campath). Using the search word "cells" produces 169 results but again many are trials of non cell-based biologics.

To test the database using a specific, I typed in 'Amorcyte' into the sponsor search field. No results. I typed it into the 'search term' field and got one trial listing Emory University as the sponsor.

The data is all over the map and rife with problems associated with the lack of auditing control over the integrity of the data going in. If this is, as many believe, the best single public source of clinical trial data for cell therapies, it is at the very least inadequate to get an overall picture of the true number of trials in the industry. If there are better ways to conduct the search, I'm open to critique.

Industry and market reports are another often relied upon source for this kind of data. I have reviewed several of the leading cell therapy industry/market reports currently available. They rarely - if ever - purport to contain exhaustive company or product lists and the lists they do contain are rife with inaccurate and incomplete information in terms of the companies they list or do not list, the types of therapies the listed companies are said to be pursuing, and the indications to which those therapies are intended to apply.

I certainly do not claim 100% accuracy in my database but I claim it be be as exhaustive as any at least in terms of the list of companies (though likely not in its fields of information such as financial data, clinical trial details, etc). Certainly, the database has its weaknesses (e.g., companies from Asia about which I find it notoriously difficult at times to find detailed information). Having said that, here's what I have.

I am currently tracking >700 companies which I define as stakeholders in the cell therapy sector. This includes ~250 therapeutic companies [i] with ~340 cell-based therapeutic products in the market or in some stage of clinical or pre-clinical development [ii]. These products can be roughly broken down into the following stages:
78 Pre-clinical
77 Phase I
89 Phase II
33 Phase III
67 Commercial (previously discussed in this blog <click here>)

Let me pause here momentarily to say that in an upcoming blog I will break down my 'commercial' number with more transparency. I've been criticized for saying there are so many 'products' on the market when a % of them are unapproved products being sold in unregulated markets. This, in some people's minds, is the equivalent of including crack cocaine in an estimate of the size of the pharmaceutical sector. First let me say I love that critique. I understand. I've never said these are good products, approved products, profitable products... or anything about the products. I believe the critique is a little rough because these products are perfectly legal in the countries in which they are sold. You may think high-priced facial creams claiming to make one's skin feel younger are a fraud but you wouldn't discount them from an analysis of the size of the cosmetics industry.

My only criterion for this number has been whether or not a product is a cell therapy that can be bought legally somewhere in the world. Having said that, I will clarify my list and make it more transparent so readers can make their own assessment. Even after I categorize my list and you limit it down to approved products in regulated markets, it's still two or three-fold what most people think there is.

Note that the numbers for categories other than 'commercial' only include 'products' which are in development in jurisdictions which do have an approval process for such trials and/or products.

I'm also working now on categorizing the products in my database by autologous vs allogeneic, strictly cell-based therapies vs. some combination with another intervention (e.g., drug, device, gene-modification, etc), and by indication (e.g, oncology, diabetes, cardiovascular, neuro, immuno, etc). Stay tuned for those results.

I asked Proteus Venture Partners if they would provide me with a snapshot of their dataset to compare against mine. Proteus is putting together a $200-300 million fund focusing exclusively on 'regenerative medicine' products (as they define them). They have been working now for 3+ years with some of the brightest minds in the sector, to define the industry and put together their own proprietary database intended to drive their investment decisions. They break the industry into 5 sub-categories: tissue engineering, cell therapy, aesthetic medicine, supporting tools/devices, regenerative compounds.

Proteus tracks regenerative medicine which is - as they define it - broader then my 'cell therapy' data set. They also track clinical trials versus my 'products'. However this should be almost the same as my 'products' because when a company is testing the same product for two different indications, I count that as two products.

Proteus has been kind enough to share with me - and permit me to share with you - their numbers. They are tracking ~260 companies with ~430 clinical trials (and commercial products) in the 'tissue engineering' and 'cell therapy' categories'. These trials are broken down as follows:

195 Pre-clinical
77 Phase I
23 Phase II
15 Phase III
124 Commercial

Unfortunately you will note significant differences between my numbers and theirs. A number of potential reasons exist why this is likely the case.

As a VC, Proteus is particularly interested in early-stage technologies (pre-clinical) in which it can participate in the first or early stages of funding. They are - I suspect - decreasingly interested as trials/products become later-stage where there is less opportunity for them to participate in value building. My interest is more in those technologies already in clinical trial and I am increasingly interested the closer the trial/product comes to market. Note our complete agreement on the number of Phase I trials/products where our interests are likely the most closely aligned. For this reason, one might be tempted to trust the Proteus numbers on the early end of the scale and my numbers more on the late-stages.

Proteus also includes some academic-sponsored trials in their pre-clinical number while I restrict my database to only those which are industry-sponsored. This may explain a large bulk of the difference in the pre-clinical number.

On the other end of the spectrum, about 80% of the 'commercial' products Proteus reports are 'tissue engineering' products; the remaining 20% are cell therapy products (~25 products). A number of the tissue engineering products, while regenerative medicine products, would not be included in my 'cell therapy' products because they do not involve the use of cells ex vivo as part of the therapeutic product (e.g., a non-cellular scaffold). If one assumes this is true of 1/2 these products then this would mean our numbers of commercial products are about the same.

That leaves us with the significant difference in the phase II and III numbers. One would expect the Proteus numbers to be higher than mine because they track a wider range of products than I track -- but they are lower. As I suggested above, perhaps phase II and III products are of less interest to Proteus so their numbers in these categories are not as comprehensive as mine. Interestingly, however, we agree on roughly the same number of companies overall. Perhaps my data does not capture multiple trials for the same products as accurately as Proteus' data.

While there are some unanswered questions in comparing the data sets, at the very least the numbers give a range which is likely the best studied and most accurate, data-driven set of numbers that are currently available.

Over the course of the past few weeks I have provided analysis on the number of cell therapy products already commercially available (and how that differs from common perception), the number of phase III/pivotal cell therapy trials currently underway (and how that differs from common perception) and here I have discussed the number of products currently in development.

Coming soon will be a commentary on some of the trends I see coming down the pipe for cell therapy. This will be much more of an op-ed type piece. The 'popcorn report' for cell therapy, if you will. More opinion, less data.

Getting back on the data track I will - as promised above - provide more insight into what types of products are on my 'commercial' list. I also hope to bring you sometime later this Quarter a snapshot of how my data on the therapeutics products in development and in the market breaks down by category (autologous vs allogeneic; strictly cell-based therapies vs. some combination with another intervention (e.g., drug, device, gene-modification, etc); and indication (e.g, oncology, diabetes, cardiovascular, neuro, immuno, etc). Stay tuned for those results.

I know that my data, perspective, and analysis is not without its critics but I hope at least it's of use in spawning a discussion where to-date there has been little data and much misinformation.

--Lee

p.s. Happy birthday nephew Eli! :)



[i] Other estimates typically range from 225 to 300 therapeutic companies. Sources: author’s database; Cell Therapy Pages (Connexon Communications); Proteus Venture Partners; Bionest Partners. Cell therapies and tissue engineering. February 2007; Burger SR. 2004. Cell and Gene Therapy - Challenges and Strategies for an Emerging Industry. Cell and Gene Therapy 5:9-14.

[ii] “Pre-clinical development” is defined to product in development prior to initiation of a phase I trial but not including products in the early research phase.


Tuesday, September 16, 2008

Regenerative Medicine Industry in Need of a Voice?


Chris Mason (University of London) and I would like to get you talking.

Chris and his co-author Peter Dunhill have recently published an Editorial in the journal Regenerative Medicine entitled "The need for a regen industry voice".

They make a number of cogent arguments why the regen industry needs more to support its maturation than is currently provided by the existing organizations which represent pieces but not the whole of the regen industry. This is not to be critical of their support and, indeed, much acknowledgment must be given to their commitments to the industry. It is simply to suggest that it is not enough going forward and to pose the query - what does the regen industry need and how can we best put that in place?

They start by delineating some of the activities they believe could be addressed by an industry association (or cabal of industry associations) working on behalf of what they have have termed the “regen” sector. This is drawn largely from what has been done in the larger biotech sector.
Box 1 – Potential roles of an industry association addressing the regen sector

Business issues
1. Supporting pioneer companies who lack the critical mass to address the many issues that affect them.
2. Organising promotion of both technology push and market pull.
3. Helping to ensure sensibly drafted regulation and planning towards unified international agreement on regulations.
4. Working to achieve a balance on patents and disclosure of intellectual property which encourages risk taking entrepreneurs but does not block broad progress.
5. Addressing issues of reimbursement and health insurance and the necessity of cost assessment based on the short and longer term.
6. Cooperating to formulate national and international standards for terminology and technology.

Broader issues
7. Achieving a sensible expectation from regenerative medicine by being both proactive and also reactive to events and by avoiding hype.
8. Acting to address unethical and unregulated medical tourism and dubious practices.
9. Helping to build bridges between academics, clinicians and companies, and providing professional education.
10. Providing soundly based comment on difficult issues such as the use of embryo derived cells.
11. Facilitating dialogue between those developing human cell-based therapies and others addressing options such as gene based treatment and those using molecular agents.
Some of the issues facing existing associations in addressing the regen sector are summarized in Box 2.
Box 2 - Issues for existing biotech industrial associations contemplating embracing regen

1. Will biotech industry association members accept some diversion of resources to regen needs?
2. Is it possible for existing association to represent regen companies in the differing environments of the USA, EU and other key regions such as Asia?
3. Will there be conflicts of interest with biotech in encouraging investment from pharma and venture funds?
4. Could a biotech/pharma image on issues such as generics/biosimilars affect regen negatively?
5. Does regenerative medicine represent an opportunity to seek a better public-private partnership in medicine which would help all of the pharmaceutical sector?
They conclude as follows:
At present it would seem there is a real prospect that the existing biotech industrial association could provide at least some of what is needed. However, to achieve the roles summarised in Box 1 will take a core of interested, knowledgeable people who come together regularly with some secretariat help.

It will not be enough to just add occasional sessions to association internal discussions or public events though the latter does help to raise profile. As indicated earlier there are aspects where professional associations of scientists and clinicians can help as in educating their members on the new opportunities which regenerative medicine represents. They may also be important in arguing for sensible regulations and in helping to maintaining high professional standards. However, the interests of new companies need organisations with commercial and reimbursement issues deeply embedded in their instincts.

Though we seek solely to promote discussion, perhaps one possible attractive solution will be for regen companies to work hard to create proactive and effective groups within existing biotech associations. These could have the advantage of access to central resources but would allow a focus on those distinctive issues related to regen companies. Possibly too, where there are high local concentrations of regen companies it will be possible for them to have both some self-organised functions and an affiliation with national biotech organisations. From the comments we have received from those who have no particular vested interest, this approach seems to have support.

It has been suggested to us that without the equivalent of an Amgen or a Genentech no amount of work on associations or groups will really move the field forward. Though such a development plainly would help, the nurturing of regen to become the third arm of pharmaceuticals alongside small molecule drugs and biopharmaceuticals will be a patient process.

Developing supportive infrastructure and an articulate vision will help to clear obstacles that presently hold back the full flowering of early companies. It is in this sense that the issue is urgent. Whatever its form, regen needs a voice and we believe it needs it now.
I helped ISCT create its Cell Therapy Commercialization Committee to assist in addressing some of the needs Chris and Peter outline. But there are several obvious restrictions on that group's abilities, not the least of which are (a) it only pertains to the cell therapy sector of the regen industry, and (b) I try to chair the group in a volunteer capacity while keeping a day job or two and as the past few months have demonstrated that does not allow much time. I'm the first to acknowledge its limitations.

We'd like to hear from you on any of this but specifically we need input on two simple-to-state but not-easy-to-answer questions:
What kind of infrastructure and/or actions do you believe the industry needs (from existing or new orgs) to assist in its maturation?

What form (org, group, etc) would best beget and support that infrastructure and/or action?
Post your thoughts and comments

It's your industry. Make it what you want. Let's give it what it needs.

Let's talk.

--Lee

Sunday, August 10, 2008

Cell Therapy Market Overview

Below is my snapshot of the cell therapy sector and year-to-date activity - investments, business activity, and market size - that I just posted on docstoc and on my website. It's a very basic status overview of the business side of the industry. There is much more detail behind these summary slides but I can't give away everything now can I? :)


Cell Therapy Business-Market Summary (July 2008)

-- Lee Buckler
the Cell Therapy Group